CIMG AWARD

VANGUARD Assurance, the first indigenous company and a member of the Ghana Club 100 has been adjudged the Best Marketing oriented Insurance Company 2008 by the Chartered Institute of Marketing Ghana (CIMG).
This is the second time of winning such award.
Speaking with the Chief Executive Officer (CEO) of the company, Mr Gideon Amenyedor said he was very happy for the company to have won the award the second time under his tenure.
He however, said that Vanguard has applied the marketing principles which have eventually caused its brand to occupy a unique position.
He said, Vanguard has become a household name in the insurance industry, of which they would continue to make the necessary changes to meet the demands of the market.
“The industry has become very competitive and the only way to stay above board is to have a differentiating strategy, Mr. Amenyedor noted.
He also expressed the concern that most companies were engaging in price-cutting, and if appropriate measures were not put in place to check the situation, they would not be able to meet their basic obligations of paying claims to their clients.
He stated that, Vanguard was purposed for satisfying their customers needs in the insurance industry, “To whom that much is given, much is received,” he expressed.
The CEO expressed his appreciation to God for giving the both staff and management of Vanguard Assurance the power and grace to work hard to win the award.
He also dedicated the award to its cherished customers and all individuals as well as companies who made their dreams came true.
Mr. Amenyedor also commended his predecessor, Mr. M. E. Baba, for establishing a firm foundation in the company, the Vice-Chairman of Vanguard, Mr Daniel Awuah Darko also for his business expertise as well as Mr. W. Keteke for his professionalism in steering the affairs of the board.
He also thanked all its customers for nominating them for the second time.